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Read two to four stocks on the same scale — return, valuation and volatility in one table.

SelectedToday5Y Return

HOFTHooker Furnishings Corp+ 3.55%− 52.84%
ELEstee Lauder Companies Inc+ 2.80%− 69.06%

Period Return

Each series is converted to a percentage of its own starting point, so all of them begin at zero. What is compared is the return over the period, not price levels.

HOFT− 52.8%EL− 69.1%Tap or hover the chart for values along the way

Metric	HOFTHooker Furnishings Corp	ELEstee Lauder Companies Inc
Return
Last Price	13.11	103.68
Daily Change	+ 3.55%	+ 2.80%
Period ReturnPast 5 Years	− 52.84%	− 69.06%
Valuation
Market Cap	$141 M	$37.5 B
P/E Ratio	—	208.32
Dividend Yield	4.68%	2.13%
Net MarginTrailing 12M	7.9%	1.2%
Risk
Beta	1.18	1.24
52-Week Range	8.62 — $18.09	66.22 — $121.64
Company
Sector	—	Consumer Staples
Industry	Consumer products	Consumer products

Company

HOFTConsumer products
ELConsumer Staples · Consumer products

Alpaca · SIPUpdated 22:5915 Minutes Delayed

To Understand This

P/E and the Valuation RatiosYou can't tell whether a stock is cheap or expensive by looking at its price.Diversification: How Many Baskets Are Enough?Owning ten different stocks is not the same as owning ten different risks.