Trade Desk (TTD) Opens Direct Brand Lift Measurement Inside Its Core Ad Platform

Trade Desk (NasdaqGM:TTD) is adding LoopMe Limited to its Measurement Marketplace, giving advertisers direct access to scalable Brand Lift measurement inside the core platform. The integration allows real-time brand impact analysis across global markets within existing Trade Desk workflows. Advertisers can run and measure Brand Lift in one place, which aims to simplify campaign planning and post campaign evaluation. The update aligns with Trade Desk clients' demand for more accessible and...