Will Loyalty Perks and Menu Tie-Ins Change McDonald’s (MCD) U.S. Traffic Narrative?

In recent months, McDonald’s has rolled out a series of U.S.-focused initiatives, including a Shell fuel-discount partnership for MyMcDonald’s Rewards members, new beverage offerings such as the Red Bull dragonberry energizer, and limited-time Hello Kitty & Friends x Godzilla Happy Meals, while also appointing Skye Anderson as President of McDonald’s USA. Taken together, these moves highlight McDonald’s emphasis on using loyalty, menu innovation, and leadership continuity to revive domestic...