YahooJuly 30, 2026 at 5:16 PM NYlast month

Why e.l.f. & Estée Lauder benefit from inflation

Linda Bolton Weiser, Water Tower Research Managing Director explains how Procter & Gamble (PG), e.l.f. Beauty (ELF), and Estée Lauder (EL) leverage brand equity, product innovation, and the "lipstick effect" to maintain strong pricing power and stay inflation-proof.

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PGProcter & Gamble Co146.36− 0.38%

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