Wildfire Appoints Mike Grillo as Senior Vice President of Data and Consumer Insights

Wildfire Systems, a loyalty and consumer insights platform, today announced the appointment of Mike Grillo as senior vice president of data and consumer insights, a strategic hire that will help Wildfire unlock greater value from consumer insights derived from the company's platform. Working across Wildfire's product, merchant and client teams, he will focus on helping partners better understand their customers, optimize their programs and develop new products and services.