YahooAugust 10, 2026 at 9:15 AM NY25 days ago

Jif® Unveils First Major Brand Refresh in More than 30 Years as Peanut Butter Moves Beyond the PB&J

Jif®, America's favorite peanut butter brand*, is unveiling refreshed branding to celebrate the many ways consumers enjoy it today – from everyday snacking occasions to the traditional PB&J.

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