Shopify (SHOP) Puts Shop App At The Center Of Its 2026 Holiday Push

Shopify (NasdaqGS:SHOP) is centering its upcoming 2026 holiday push on the Shop app as a key channel for merchants and shoppers. The company is promoting new AI-powered features in Shop, aimed at tailoring product discovery and recommendations during peak season. Management is positioning the app as a primary hub for merchant engagement, rather than only a checkout extension on individual online stores. The holiday focus on Shop signals a broader effort to compete more directly in consumer...