Kraft Heinz (KHC) Pushes Into Drinks And Custom Caps With Two Brand Moves

Kraft Heinz (NasdaqGS:KHC) is expanding consumer engagement with two new brand moves tied to Philadelphia Cream Cheese and HEINZ ketchup. Philadelphia Cream Cheese has partnered with Ziggi's Coffee to launch the Philadelphia Everything Bagel Latte, the cream cheese brand's first beverage concept and Ziggi's first savory latte. HEINZ has introduced the Love Lid, a customizable ketchup cap that lets consumers control how much ketchup they pour as part of its latest packaging effort. For...