Why Is Hershey (HSY) Bringing New Creme Bars And Coffee Into Its Brand Mix?

Hershey (NYSE: HSY) has introduced new Creme Bars in Salted Caramel and Affogato flavors, supported by a celebrity campaign featuring global girl group KATSEYE. The launch includes experiential sampling events aimed at giving consumers a first taste of the Creme Bars in real world settings. Hershey has also partnered with The Nitro Bar to create a Reese's Pumpkins PB Whip Latte that brings its candy brand into a specialty coffee format. For readers interested in more companies pursuing...